ARE YOU SELLING?

So the time has come. You’ve made a decision to sell your home. For most families, their home is their largest financial asset, and deciding to sell it is a big decision that involves a lot of preparation and work. When you’re ready to sell it’s important to have an experienced real estate professional handle the details involved in the successful sale of a home for top dollar and best possible terms.

With proper planning and marketing being the keys to a successful sale, here is our “Marketing Plan 101” Formula.

Marketing Plan 101: Strategy Is Everything

Step 1 — The Research
We develop a competitive market analysis based on our in-depth research of the area to determine the best listing price scenarios. Researching tangible, measurable comparable properties both currently on the market (your competition) and those recently sold.

Step 2 — The Strategy: Price and Presentation
Price
Based on our research, we will present you with our determination of a logical range of price, our recommendation for what we believe the debut price should be and a short and long-term strategy for price adjustment should the need arise — thus, the “scenarios” mentioned above. Ultimately, it is your decision to choose the price at which you are comfortable listing it.

Our market consultation is free without obligation and is a forerunner of our commitment to you.

Presentation
Selling Real Estate is in reality “selling the dream”. We are tasked with presenting your home in such a way as to have potential buyers able to picture themselves living in this home. Therefore, as a part of the “big picture” conversation, we advise on how best to present your home visually for optimum results.

Step 3 — Navigating through the Offer and Negotiation Process
As the offers come in, I will be right by your side, guiding you through

In closing, selling a home can often be many things, and most certainly is always an emotional decision. Our expertise will help guide you, taking all factors into consideration to make this a seamless transition. Thank you again for visiting our site and we welcome the opportunity to serve you.

I’m here to help. Simply text, call or email today!

Cathy Masi
Broker
Flagpole Realty, Inc.

Direct Line: 203.788.3213
email: [email protected]